Mini’s UK marketing efforts created this multi-site banner campaign, with a car driving from one site to the next (with redirects moving the user along the way, after they clicked). Good way to entice users to click — but where’s the payoff to reward users for all those clicks?
Taking Users on a Mini Cooper Goose Chase
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Jeremy Hermanns is a creator of digital ideas, advertising executive, super affiliate, and experienced sailor/pilot. During the day he manages the Performance Marketing Division of 