NEW YORK Publicis Groupe has reached a deal to buy Razorfish from Microsoft for approximately $530 million. Under terms of the agreement, Publicis will fund the purchase via a mix of cash and 6.5 million treasury shares. The sale will be 55 percent cash and the rest stock. The agreement also extends a cooperation pact Microsoft and Publicis signed this summer.
The deal brings to Publicis a second large digital agency to operate alongside Digitas, which Publicis bought in Dec. 2006 for $1.3 billion. Razorfish has about 2,000 employees worldwide. After the transaction, Publicis will have the most digital assets of any advertising holding company, with 25 percent of its revenue coming from digital operations, according to the Paris-based company….