Google Will Change Web Marketing in 2012 – Brian Whalley – Harvard Business Review

December 23, 2011

Search results will include more direct information. Early in 2012, Google will expand how it incorporates data into its search results. For search queries that are direct questions, it will no longer be necessary to click through to a website. In Google’s parlance, it’s like getting both the search results and the immediate result of [...]

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In God we trust, all others bring data | Convertro

December 22, 2011

Getting to this stage requires really immersing oneself in the data. Recently, I chanced upon a paper by Stephane Hamel, an influential practitioner of web analytics, that formalized this idea. His paper describing the concept of a “Online Analytics Maturity Model OAMM instantly resonated with me, partly because it draws inspiration from the Capability Maturity [...]

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How Has The Internet Changed Education? [Infographic] | SEO.com

December 19, 2011

If you want evidence of the way the internet is pervading every aspect of our lives, you need look no further than its effect on education. The internet and social media have dramatically changed both teaching and learning. via How Has The Internet Changed Education? [Infographic] | SEO.com.

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GoDaddy’s spammy link building techniques • Yoast

December 17, 2011

Supporting SPOA AND SPAMMY Linking! Bravo Mr. Parsons – GoDaddy has lowered their valuation 30% in the last month! Over the last few months, I’ve seen GoDaddy rise up in the rankings for a lot of hosting related terms. At first I suspected they were finally using their very strong domain in a smart way, [...]

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Building a Mobile Ecommerce Dashboard in Google Analytics – Analytics Talk

December 16, 2011

Recently, at the GAUGE conference, I talked about Google Analytics custom reports and dashboards. During the dashboards section of the talk I walked the group through the process of setting upa dashboard. As an example I created a dashboard for a fictional ecommerce website. After the talk someone came up to me and asked if [...]

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40 Facebook Marketing Tips From 2011

December 13, 2011

2011 saw a lot of action in the social media stratosphere, especially when it came to Facebook marketing tactics. Each year social media will continue to change at a faster pace and marketers will need to continue to stay ahead of the curve. Here’s a list of some of the most important tips & tricks [...]

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Top 10 YouTube Viral Videos | 11-26-2011

December 4, 2011

If you’re looking to see the most popular YouTube videos of the week, look no further. So what did the web go wild over this week? Watch the 10 most popular YouTube videos of the week and vote for your favorites. Then, check out last week’s picks, Weekly Trends 11-26-2011 – YouTube.

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US judge orders hundreds of sites “de-indexed” from Google, Facebook

November 29, 2011

After a series of one-sided hearings, luxury goods maker Chanel has won recent court orders against hundreds of websites trafficking in counterfeit luxury goods. A federal judge in Nevada has agreed that Chanel can seize the domain names in question and transfer them all to US-based registrar GoDaddy. The judge also ordered "all Internet search [...]

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What Every SEO Should Know About IIS | SEOmoz

November 29, 2011

Why should you (SEOs) care about IIS? – You’ll likely have a client sooner or later that uses IIS – There are some common SEO faults with IIS that you need to know – Fixing those default "faults" can significantly improve the site’s SEO – You need to understand how this beast works before you [...]

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Google+ Is Slowly Invading Google’s Main Search Results

November 26, 2011

Google has been slowly and quietly inserting Google+ into its main search results recently. We recently wrote about a potential Google+ and Google Places integration that some are seeing, as well as Google+ content appearing as site links on some queries. It seems safe to say that we’ll continue to see more of this in [...]

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