December 23, 2011
Search results will include more direct information. Early in 2012, Google will expand how it incorporates data into its search results. For search queries that are direct questions, it will no longer be necessary to click through to a website. In Google’s parlance, it’s like getting both the search results and the immediate result of [...]
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December 22, 2011
Getting to this stage requires really immersing oneself in the data. Recently, I chanced upon a paper by Stephane Hamel, an influential practitioner of web analytics, that formalized this idea. His paper describing the concept of a “Online Analytics Maturity Model OAMM instantly resonated with me, partly because it draws inspiration from the Capability Maturity [...]
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