Why Yahoo, not Google, should drive your search

9 12 2007

For the most recent chunk of our Internet lives, most of us have been on autopilot. When it comes time to look something up on the Web, we “Google” it. We don’t do this generically, in the manner that someone may “Xerox” a document on a Ricoh copier. We are more likely to do this than ever. Google’s growing share of all searches executed in the U.S. stands at about three in five…