In God we trust, all others bring data | Convertro

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Getting to this stage requires really immersing oneself in the data. Recently, I chanced upon a paper by Stephane Hamel, an influential practitioner of web analytics, that formalized this idea. His paper describing the concept of a “Online Analytics Maturity Model OAMM instantly resonated with me, partly because it draws inspiration from the Capability Maturity Model CMM, which I remember from the early days of my career back then, the CMM was all the rage in the software industry; reaching CMM level 5 was a huge badge of honor for a company, but also because it encapsulates the behavior I see from some of Convertro’s more advanced customers.

via In God we trust, all others bring data | Convertro.

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