Google can make – or break – your company

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Best ways to deal with the online Goliath.

Regardless if you like Google or not, you need to deal with them at one point or another, if it’s Adwords, Adsense, Webmaster, Froogle, Local, Maps etc….they’re everywhere now. I liked the article but want to stress Google isn’t an excuse to not market offline and do traditional ‘best practices’ when launching a company.

Remember, Google is a tool that needs to be used effectively and with care, as it will assist you in whatever your goals are if used properly.

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