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Cup of Joe: Monetizing The Medium - Jeremy Hermanns

Cup of Joe: Monetizing The Medium

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You might already know that I hate advertising. I think ads are bad marketing, bad at monetizing, and bad for branding. So then you might be asking yourself why do companies like Google do so well with Ads? The success of Google’s ad program is due in large part because they have positioned their ads along side their user’s intentions. For example if I go looking for a new set of wheelchair tires, Google will

via Cup of Joe: Monetizing The Medium.

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