Google News Displaying YouTube Logo Next to Video Links!

15 06 2009

Check this out, I went to Google News today and saw this additional You Tube Link and Logo feature:
google-news-youtube-logos-enhanced

Click below to see “full screen” grab here:
Google uses YouTube logo/icons to boost CTR

Now, I’m not saying anything definitive – but Yahoo! started to serve favicons next to their premium listing titles recently in an attempt to boost CTR – personally, I think Google has taken notice and is doing some testing of their own.

IMHO: This will send a ton of traffic to YouTube and is probably just a start of the ways they will increase RPS across their sister properties/apps.



Stop Spending Our Future – The Crisis

11 04 2009

Our economy is in a major Financial crisis, and our government says that bold action is required. So we’re diving in head first to get things back on track. But… what are we diving into exactly?

Take a closer look at the government response to our current economic crisis with narrator Nick Gillespie of ReasonTV.

Please visit http://stopspendingourfuture.org for more information and to find out what you can do to help!

HELP STOP THE RECKLESS SPENDING – LOOK BEFORE YOU LEAP!



How to Maximize Your Website Visitors Using Search Engine Optimization

20 03 2009

jeremy-hermanns-seo-interview
My buddy Travis over at Small Business Victory recently interviewed me to talk about SEO and the Small Business.
I wanted to thank Small Business Victory and Travis for the opportunity to appear on his show…it really was fun and I would do it again. We had impromptu SEO Audits and talked about the industry in general, Travis is a really knowledgeable guy and I recommend that everyone subscribe to his feeds!

Below is a link to the interview – Enjoy!

How to Maximize Your Website Visitors Using Search Engine Optimization



Free T-Shirt Giveaway – What is your SEOiQ?

1 03 2009

Free SEO T-Shirt Giveaway!
We are giving away our “Employee Only” T-Shirts to 10 Lucky Winners…these Shirts always turn heads at conferences or around campus with the Geeks we know – you should enter to win one now:

By Popular Demand – we are going to giveaway 10 SEOiQ T-Shirts! We got SO many requests after Shoemoney featured them on his “Free T-Shirt Friday“, we figured we would do a contest ourselves to get more SEO crazy bloggers/webmasters wearing them!

Click to Enter: What is your SEOiQ? Free T-Shirt Giveaway | Searchsavant – The SEOintelligence Blog



Biggest Search Geek Top 10% Results – I’m in the Top 10!

25 02 2009

Okay, I know I’m a total Search Geek (I don’t need a silly contest to remind me of this fact) – so when I was asked to take a sponsored test by Marin Software, I simply answered the questions and moved on a while back during SMX.

I was sitting at work today and received an email saying that I was in the Top 10% (top 100 list) and can place a badge on my site – wooohooo! Once I started viewing the list, I immediately saw that I was in the top 10!!! So, I think that makes me the top 1% (can I get a new badge please? sans the “0″ – bahhh) :)
marinsoftware-searchgeek-contest
Cool. Thanks to Marin Software for the great Contest Q’s…

Now I get to show this neat badge on my Site:
Jeremy is in the Top 1% of Search Marketers Tested!
Welcome to Marin Software



Are cookies eating Google results?

16 02 2009

I was doing a bit of keyword research when I found something strange. Every single result came with the warning that it might harm my computer. These warnings are normal for warez and certain torrent sites, but I was getting warnings on searches for things like “men’s fashion,” where the top results were from reputable sites like Overstock and Amazon. A friend reported having similar problems.

I tried the site while logged in and logged out of a Google account without change. Disabling a few Firefox plugins seemed to not have an affect either.

My next step was to delete cookies from all but a handful of websites. And voila! my search results were back to normal. I’ve seen malware and strange things come through ad networks before, so I suspect that the root cause may lie in something coming through an adserver that attempts to redirect.

To the SMG readers, have you experienced a similar problem with Google results recently? Does clearing your cookies make a difference?

Could this be Microsoft’s newest attempt to gain a larger slice of the search market? (I kid)

Update: Marissa Mayer explains that a human error at Google is to blame. I suppose my cookie paranoia coincided with the correction of the problem



Search Engine Strategies London!

16 02 2009

Ses-london-09
It’s hard to believe that it’s been a year already, since Mike Grehan of Acronym Media put together one of the best Search Engine Strategies events I’ve been to, but, the calendar doesn’t lie, it’s been a year.  Last year Mike had one heck of a program put together, new sessions, great speakers and some awesome keynotes.

This year looks to be no different, in fact it looks to be able to top last year in content that addresses the subjects that are relevant to what’s going on in the industry now, globally.  Take for example the opening keynote, it’s Matt Mason who’s the author of The Pirate’s Dilemma.  Now as some of you know I’ve got thing for pirate lore, so the title of that book immediately caught my attention when friend Whitney Hoffman of LD Podcast (great podcast for parents with children who have learning disabilities) first mentioned it to me, now the author is a keynote speaker at SES London – and no I don’t expect him to dress as a pirate although and eye patch might be a cool touch. :)

What’s cool about this book is that it touches on how the youth are really driving and changing trends and fads in the online world.  With these changes, its creating havoc in our worlds of marketing and business because none of these trends follow the old “norms” that companies have established.  Companies and marketers have to stop and rethink how they approach marketing online because of this, because “piracy” has become a new business model.

Mason-pirates
Beyond the keynote by Matt Mason, there’s a great lineup of sessions.  Some popular ones are returning from last year’s lineup, and then there are new ones like one of the panels I’m speaking on with Greg Jarboe and Shari Thurow – Online Video Update – The Next Wave.  There’s even a Orion Panel discussing where SEO goes next, and look who’s on the panel – Brett Tabke, Jill Whalen and Chris Sherman, just to name a few.

Beyond speaking on the Video panel, I’m also speaking on Social Media and moderating the Podcast/Vodcast panel and a Site Clinic.  That site clinic will have Matt Bailey and Dave Naylor on it, I think that clinic is going to be fun, since you never know what site is going to be reviewed and what the panelists will help with.

So if you haven’t signed up yet or you’re on the fence, what are you waiting for?  Especially in today’s economic recession, you need to get ahead of the curve, SES London can help you do just that!



Online Marketing Training in Philly at Online Media Boot Camp

16 02 2009

With the way the economy is going these days,companies are downsizing and looking for ways to cross train staff members to handle more responsibilities with online marketing strategies.  Trouble is that just because your online marketer handles your PPC doesn’t mean they totally understand how to handle your PR online.  You’re blogger may be great at creating catchy blog posts but might not know how to integrate a complete social media strategy.  Your very competent SEO can get you rankings for keywords, but might not have the knack for building a community. 

Where can you find the cross training to help your team get up to date on all these different areas of online marketing at a reasonable rate?

Well that’s the question we attempt to answer by creating a great online marketing training conference called Online Media Boot Camp!  For under 0 you can get some great cross training in Online PR, Blogging, Social Media and Community Building.

It’s also a pretty exclusive training, limited to just 65 attendees.  That gives the attendees more face time with the online marketing training speakers who do this stuff every day and know the ins and outs.  So who are the speakers?  Well check out this out.

  • Mack Collier who writes at his own blog, the Viral Garden (and others as well) will be doing training on building communities.
  • Shashi Bellamkonda from Network Solutions is going to be speaking on how you can sell online marketing and social media internally and get buy in from not just the higher ups but your whole company.
  • Valeria Maltoni from the Conversation Agent is giving guidance on corporate and business blogging.  It’s a lot different than just personal or hobby blogging and Valeria has got a lot to share.
  • Beth Harte from The Harte of Marketing and SMG’s most recent author edition is sharing her knowlege of Public Relations in a Web 2.0 world.
  • Then there’s me - Liana “Li” Evans – I kick the day off by giving attendees the basic fundamentals around social media and online marketing.

Now you’re wondering where, when and how much really, right?  O.K., so here’s the other important details.

  • Where:  King of Prussia, PA – just north of downtown Philly, conveniently located off of the PA turnpike.
  • When:  April 9th, 2009 8 a.m. to 5 p.m.
  • Cost:  Until Feb. 20th, 2009  just 9.00 (yes, that truly is under 0!)

So what is included?  Well the training of course, but breakfast, lunch with the speakers and snacks are included as well as a few “give mes” (swag) and free WiFi.  Not a bad deal for some excellent online marketing training, wouldn’t you say?

What are you waiting for?  Sign up today, because after February 20th, 2009 the price goes up, and with only 65 slots available, they won’t last long!



How To Subscribe To The ShoeMoney Radio Show Via iTunes

16 02 2009

After every radio show I get about 10 emails about how people can subscribe to our weekly show. So here you go!

Step 1) In iTunes go under the advanced menu and choose “subscribe to podcast”.

Step 2) For the URL put in http://feeds2.feedburner.com/theshoemoneyshow

Thats it! All the episodes will now automatically download to your computer and sync with your iPod!

This Post Is From ShoeMoney’s Internet Marketing Blog

How To Subscribe To The ShoeMoney Radio Show Via iTunes



Prioritize Your Link Building Efforts with The SEO Link Pyramid

15 02 2009


Link building is already time-intensive, sometimes frustrating and also confusing – yet completely unavoidable for all SEO’s (Pro and small). Because ultimately, it’s still the trump card for gaining guaranteed higher rankings. That is exactly why the SEO Linking Pyramid is so important – print it out (click image above for full size image) – post it – blog it – tack it up on the wall and remember what your spending your time on is very valuable!

The SEO Linking Pyramid – Prioritize Your Link Building Efforts | Searchsavant – The SEOintelligence Blog