30 August How to Make Call to Actions More Effective – Search Engine Watch (#SEW) Written by admin All good search engine marketers (SEMs) know that call to action words (CTAs) play an integral role in developing compelling ads. They also know it’s difficult to determine which CTAs to use… How to Make Call to Actions More... Read More August 30, 2012 Conversion, Creative, CTA, PPC PPC Leave a Comment