Interactive Marketing Archive

Neuromarketing is a relatively new field of marketing research that studies consumers’ cognitive and emotional responses to marketing stimuli. It seeks to learn why consumers make the decisions they do and what part of the brain our decisions stem...

Before we begin, some assumptions about the business that will make it easier to build the dashboard. This is an ecommerce business and revenue is queen! The business has launched an ecommerce website in hopes of diring more revenue...

A meta-analysis of 390 Search Ads Pause studies highlighted the limited opportunity for clicks from organic search results to substitute for ad clicks when search ads are turned off. We found that on average, 81% of ad impressions and...

Given the increasing importance of social marketing and social network traffic, it was probably inevitable that the Google Analytics team would add social-focused reports. However, Group Product Manger Phil Mui says the new reports take a different approach than...