At this year’s South by Southwest festival, Google spokesperson Matt Cutts hinted that such a penalty would weed out sites that focus too much on SEO and too little on providing a quality experience for their users.
So what factors might play a role in an over optimization penalty? Cutts outlined several signals that would qualify as too much SEO, such as “too many keywords on a page” and “exchange way too many links.”
The tricky part is determining what constitutes too many keywords or links. While the penalty has not yet been put in place, you can still take steps to make sure your business’s site doesn’t end up being labeled “overly optimized”: