Before we begin, some assumptions about the business that will make it easier to build the dashboard.
This is an ecommerce business and revenue is queen!
The business has launched an ecommerce website in hopes of diring more revenue via mobile
There are a number of mobile marketing campaigns that are running and it is critical to measure their effectiveness
The mobile site is ever evolving and the business is always looking for information on how to improve the site
A dashboard is a great way to pull all of this information together. Could you use a custom report? Sure.
But the dashboard does include some nice (but VERY basic) visualizations.