Building a Mobile Ecommerce Dashboard in Google Analytics – Analytics Talk

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Recently, at the GAUGE conference, I talked about Google Analytics custom reports and dashboards. During the dashboards section of the talk I walked the group through the process of setting upa dashboard. As an example I created a dashboard for a fictional ecommerce website.

After the talk someone came up to me and asked if I could share more details on the dashboard. So here they are!

My goal with this dashboard is deep-dive on the mobile segment of the business: to focus on the business objectives (conversions), key actions that could lead to conversions AND ancillary data about the mobile experience. This will give us a wide range of metrics that provides a deep understanding of the mobile experience.

This is not a data puke.

via Building a Mobile Ecommerce Dashboard in Google Analytics – Analytics Talk.

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