Best Web Metrics / KPIs for a Small, Medium or Large Sized Business


We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. Life does not have to be that scary. In fact a data driven life is sexiest digital life you can imagine.

In this blog post we are going to bring the sexyback. I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. You’ll be able to quickly go from “omg what can I do!” to “omg what am I going to do with all the money and fame I’m earning!”

The approach I’m going to use is to 1. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Recommend metrics / KPIs you can use based on the size of your company.

Each recommendation comes with hints on what analysis to perform once you have the data, and what changes you could make to your campaigns, content and overall digital strategy. [A summary in pictorial format is at the end of this post.]

Excited? Let’s do this!

via Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.


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