A meta-analysis of 390 Search Ads Pause studies highlighted the limited opportunity for clicks from organic search results to substitute for ad clicks when search ads are turned off. We found that on average, 81% of ad impressions and...

Given the increasing importance of social marketing and social network traffic, it was probably inevitable that the Google Analytics team would add social-focused reports. However, Group Product Manger Phil Mui says the new reports take a different approach than...

You might already know that I hate advertising. I think ads are bad marketing, bad at monetizing, and bad for branding. So then you might be asking yourself why do companies like Google do so well with Ads? The...

We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. Life does not have to be that scary....

Getting to this stage requires really immersing oneself in the data. Recently, I chanced upon a paper by Stephane Hamel, an influential practitioner of web analytics, that formalized this idea. His paper describing the concept of a “Online Analytics...