99 Ways to Build Links by Giving Stuff Away!


Great post over at SEOMoz that gives away 99 valuable and really useful ways to obtain links (aka: Link Bait!).

These ideas focus on getting increased chatter about your brand online, with the logic that when people are talking about your brand they are likely linking to it as well. If you find there is a lot of brand chatter without any links, you can always use brand monitoring tools to track your mentions, and then followup to ask for a link.

I’ve tried to make the list suit all styles, so you can either look at the nine titles and take it from there. Each bullet point has a short solution with a summary after the dash if you want more detail. Enjoy!

Some great examples from the article:

Product Giveaways
– Ask bloggers for reviews – Contact any relevant blogs in your niche and ask for a review. Send them the product and ask for a link in return.
– Provide products to gift bags – If you can provide your product at a key event as a freebie to the attendees there’s a chance they’ll then talk about the product online later. Think “Oscar award bags”, but on a more manageable scale.
– Let people test your product before release – Invite people to try your product and give them the finished item at the end of the process. Tell them how they made the product great. If people can see they made a difference they’ll talk about it.

Give People Money
– Vouchers – Create voucher codes and pass them to voucher websites. They will then link to your site with the code in place.
– Hold a sale – Offer great prices and people will naturally spread these offers around.
– Affiliate schemes – All Amazon affiliate links point directly to their website so pass on link value. The referrer makes money, you make a sale and get extra links.

Help Charity
– Donate to charity – Giving money to charities not only has a feel good factor, but a lot of charities list their key donors on their websites with links back.
– Do random acts of kindness – Give away your product to those who need it then tell these stories on your blog.
– Do something unique – The Humble Bundle was an offer where games companies came together and let people pay any price they wanted for a set of games. You could also chose to donate to charity. It gave those games more exposure than they had on their own and was great PR for all involved.

The article is worth its weight in gold (or K file size) and can help your creative juices flow!


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